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Brand Lead

Perifit is hiring!

About

Perifit est une start’up de la « FemTech » qui allie créativité et technologie de pointe pour enfin offrir aux femmes les produits qu’elles méritent.

Depuis le lancement de sa sonde périnéale en 2018, l’entreprise a connu une croissance exemplaire, tout en restant profitable. Nous avons multiplié notre chiffre d’affaires par 100 depuis 2018 !

Il est temps de briser les tabous autour des fuites urinaires, de la fertilité, de l’allaitement, trop longtemps ignorés pour offrir aux femmes de vraies solutions, adaptées et efficaces.

Aujourd’hui notre premier produit distribué désormais dans tous les pays du monde, une sonde de rééducation périnéale, est considéré comme la sonde de renforcement périnéal la plus efficace, la mieux notée et la plus vendue sur le marché. Il a soigné déjà plus de 250 000 femmes. Plus de 90% de nos clientes recommandent Perifit et nous avons déjà créé une véritable communauté autour de nos produits! Notre deuxième produit, un tire lait portable, suit une trajectoire similaire.

Notre équipe est passée de 2 cofondateurs à plus d’une quarantaine de collaborateurs (50% H/F) en quatre ans, dans l’esprit d’une entreprise libérée, basée sur l’autonomie, la confiance, et la cohésion.

Chez Perifit, tout est fait pour vous faire adorer votre travail. Vous changez la vie de milliers de femmes chaque jour, au cœur de l’industrie innovante de la Femtech!

Nos valeurs chez Perifit (et nous en sommes fiers !) : FREEDOM – FEMINISM – STARTUP MINDSET – REAL IMPACT – NO EGO

Job Description

About the role

As Brand Lead, you are the guardian of the Perifit brand internationally, from strategic platform to expression across every B2C and B2B touchpoint.

You define and drive our communication strategy, and you are responsible for growing the brand's presence and resonance across our key markets. You lead influencer strategy, activations, PR, community management, and copywriting. You manage the Art Director and are as comfortable executing hands-on as thinking strategically.

Key responsibilities

  • Brand strategy & communication: ****Evolve the brand platform and tone of voice; ensure consistency across 10+ markets while allowing cultural adaptation.

  • Influencer marketing (brand & growth): ****Build and lead global influencer strategy; scale the playbook across priority markets; measure both brand lift and performance.

  • Activations & campaigns: Design brand campaigns (launches, key moments, cultural activations); co-build the most brand-powerful acquisition campaigns with Acquisition & Growth.

  • PR: Define and execute PR strategy across key markets; prep spokespeople for media moments.

  • Community & social: Own organic social strategy and editorial direction; guard tone, quality, and engagement across markets.

  • Copywriting: Be the brand's go-to writer on manifestos, campaigns, and key pages; uplevel copy across CRM, acquisition & growth, and ecommerce.

  • B2C & B2B brand expression: Deploy the brand across all B2C touchpoints (website, ads, CRM, packaging); adapt it to B2B contexts (POS materials, events).

  • You will manage a small and growing creative team

Preferred Experience

Profile we're looking for

  • 4–7 years in brand/communications, with DTC or scale-up experience

  • International/multi-market experience essential

  • Fluent English (C1 minimum) required ****(many markets run in English), Excellent writer in both English and French

  • Strong influencer marketing expertise, proven track record building and scaling influencer strategies ideally across multiple markets

  • Strategic brand thinker and hands-on operator

  • Sharp creative judgment and strong influencer/social media culture

  • Strong experience with PR and media relations

  • First management experience is a plus; appetite for managing is a must

  • Experience in health, wellness, or femtech is a strong plus

Recruitment Process

  • Screening call with Elodie, Chief Revenue Officer and your future manager

  • Online reasoning tests

  • Case study & interviews

  • Cultural Fit interview

  • Final interview with HR and/or a co-founder

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Education Level: Master's Degree
  • Experience: > 4 years
  • Occasional remote authorized
  • Salary: between 50000€ and 65000€ / year
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