We are looking for our first Product Manager, Monetization — a brand new vertical at Perifit.
Perifit has built a strong, profitable hardware business reaching nearly 1 million users. But we know the real value of our ecosystem goes far beyond the device. The app is where our users spend time, build habits, and progress. And it's where we can create a lasting relationship with them.
Launching a premium in-app subscription is one of our core strategic bets for 2026 and beyond. It's not just about adding a revenue stream — it's about building a model that rewards engagement, deepens retention, and makes Perifit indispensable.
You will own this new vertical. Your mission is to take Perifit Premium from early traction to a scaled, product-led growth engine. You will work closely with the Care Product Manager, the Revenue team, Customer Success, and Data.
This is a high-impact, high-visibility role at the intersection of product, growth, and monetization.
Our ambitions for Perifit Premium:
Grow from 0 to 5,000+ active subscribers by end of 2026
Maintain a monthly churn rate below 10% from the start
Build a subscription that is not just a paywall, but a platform — one that delivers enough value that users pay because they want to, not because they're locked in
Drive virality by making the premium experience so compelling that subscribers recommend it — turning happy users into our best growth channel
Your missions
Make the product grow through product-led growth
Your North Star: lower the friction between discovering value and paying for it. You will identify the moments in the user journey where the product sells itself — and design around them.
Map and optimize the user journey from first app open to subscriber: onboarding, habit formation, paywall exposure, trial, and paid conversion.
Design in-product growth loops: referral mechanics, feature-sharing moments, viral hooks embedded in the core experience.
Ensure the free tier creates genuine value and appetite — not just hunger for what's locked.
Work with the PMs to define what belongs behind the paywall and what drives users toward it.
Drive growth through experimentation
Run a continuous stream of A/B tests on paywall copy, pricing, trial mechanics, onboarding post-subscription, and feature gating strategy.
Translate user research, CS signals, and data insights into hypotheses. Ship fast, measure weekly, iterate.
Define and refine what "value delivery" looks like for a Perifit subscriber globally. What converts in France (brand trust, HCP recommendations) differs from what will unlock the US (pricing, App Store mechanics, B2B partnerships). Build experiments that reflect this.
Shape the subscription product
Optimize the post-paywall experience: a subscriber who does not feel value immediately will churn. Your job is to make sure they never do.
Identify new subscription product opportunities: new content, new premium features, new use cases that justify recurring payment.
Define and track the metrics that matter: trial-to-paid conversion rate, monthly recurring revenue, churn rate, and renewal rate.
Build and maintain a shared weekly dashboard giving full visibility on subscription performance to all stakeholders.
Lead cross-functional alignment
Be the connective tissue between Product, Marketing, CS, and Data on all things subscription.
Ensure marketing campaigns drive users who are likely to convert and retain — not just activate.
Feed CS with the context they need to handle subscription questions, and use CS feedback to improve the product.
